Taco Bell’s slogan, “Live Más,” beckons us to indulge in a culinary experience that promises more—more flavor, more choices, and more value. As we delve into the history, menu, and initiatives of this fast-food giant, we’ll explore the reasons behind its enduring popularity. From its humble beginnings to its innovative creations, Taco Bell has carved a unique niche in the culinary landscape, leaving us with the tantalizing question: what culinary delights await us as we “Live Más?”
The History of Taco Bell: From Humble Beginnings to Fast Food Giant
In 1962, Glen Bell, a former U.S. Marine, opened a hot dog stand in San Bernardino, California. However, after just six months, he realized that tacos were far more popular than hot dogs in his neighborhood. So, he rebranded his hot dog stand as Taco Tia, selling tacos for 19 cents each. The business took off, and by the end of the year, Bell had opened two more locations.
In 1964, Bell changed the name of his growing chain to Taco Bell. By the early 1970s, Taco Bell had become a major player in the fast-food industry. In 1978, Taco Bell was purchased by PepsiCo for $125 million. Under PepsiCo’s ownership, Taco Bell continued to grow rapidly, becoming one of the most popular fast-food chains in the world.
Taco Bell’s Mission Statement
Taco Bell’s mission statement is “To feed the world with delicious and affordable Mexican-inspired food.” The company’s focus on affordability and convenience has made it a popular choice for families, students, and people on the go.
